Monday, April 12, 2010

Eye tracking in the wild: Consumer decision-making process at the supermarket

Kerstin Gidlöf from the Lund University Humlab talks about the visual appearance of consumer products in the supermarket and how the graphical layout modulates our attention. Perhaps the free will is just an illusion, however number of items in my fridge containing faces equals zero. Is it me or the store I'm shopping at?

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