"This text is about how to record good quality eye-tracking data from commercially available video-oculographic eye-tracking system, and how to derive and use the measures that an eye-tracker can give. The ambition is to cover as many as possible of the measures used in science and applied research. The need for a guide on how to use eye-tracking data has grown during the past years, as an effect of increasing interest in eye-tracking research. Due to the versatility of new measurement techniques and the important role of human vision in all walks of life, eye-tracking is now used in reading research, neurology, advertisement studies, psycholinguistics, human factors, usability studies, scene perception, and many other fields "
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